AI & content

AI assistant

Updated 30.10.2026 · 1-minute read

An AI assistant is a chat program built on a language model that answers questions, writes, translates and helps with tasks in plain language. A business assistant also knows your products, prices and policies.

A good business assistant answers instantly, in your customer’s language, and hands the conversation to a person when it should. It works from a curated knowledge base, so its answers stay consistent, and it tells users they are talking to an AI, as EU law requires.

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