Key takeaways
- Start with one audience, one useful action and the evidence a visitor needs.
- Agree content, languages, integrations and ownership before comparing prices.
- A launch includes working forms, search basics, accessibility and a handover.
Start with the customer’s task
What should a visitor do: ask for a quote, book a call or buy a product? Choose the main action and describe the customer. List the questions they need answered before taking that step: what you do, who it suits, what they receive and how ordering works.
Seven things to put in the brief
- Your audience and the main action.
- Services, real examples and permitted customer evidence.
- Existing pages, rankings and links that need preserving.
- Languages and who approves the translations.
- Forms, chat, booking, CRM and payment needs.
- Who owns the domain, source files and accounts.
- Budget, target date and support after launch.
Check the whole route to an enquiry
Ask the supplier to test the mobile page, form validation, delivery, failure messages and confirmation. A success screen should mean the request actually reached its destination. Include titles, descriptions, canonical URLs and language links in launch checks. These help discovery; no supplier can promise a search position.
What to send us
Send your current site, the main task and any existing copy or brand materials. We can combine website development, an AI assistant and ongoing care in one proposal.
Further reading
The service behind this article
Websites
Landing pages, company sites and online stores.